Back to Business at a Successful Mid-Winter Conference for CCA

For Immediate Release

Contact: Sarah Dideriksen

Phone: (303) 431-6422

E-Mail: [email protected]

January 20, 2021

 Back to Business at a Successful Mid-Winter Conference for CCA 
ARVADA, Colo.- Colorado Cattlemen’s Association’s (CCA) 2021 Mid-Winter Conference was a great success for re-engaging CCA members and industry stakeholders. Unlike in years past, the event was condensed to a jam-packed afternoon, however, the 250 attendees were able to participate in policy discussions, critical agency and specialists updates, and committee meetings in a redesigned manner. Producers proved their commitment to conducting the necessary business of the industry and engaged in the event from all across the state. 

The event kicked off with CCA’s ten steering committee meetings, which help establish the organization’s policies and stance on a wide range of legislative and regulatory topics that impact Colorado’s beef industry. In a year that is projected to bring new challenges and opportunities, these committee discussions were essential to keeping producers updated on the issues throughout Colorado. 

Following the committee meetings and updates, CCA hosted its Business Session where the membership passed a policy that acknowledges the U.S. cattle industry is the most sustainable production system in the world with the lowest carbon footprint per pound and vast ecosystems that are dependent upon cattle for proper health; all the while producing 20 percent of the world’s beef with only 6 percent of the world’s cattle. To empower the science and industry accomplishments that benefit climate, the passed policy seeks to communicate goals and objectives reflective of the beef industry’s past performance and future advancements. To this extent, this policy communicates that the Colorado beef industry will be able to achieve climate neutrality by 2040. 
After the Business Session, Janie VanWinkle gave her presidential update, where she emphasized the importance of engagement and encouraged attendees to take a three-pronged approach: engage with trade associations, engage with those outside the agricultural community, and engage with consumers. “Now is the time to ensure that our collective voices are heard,” said VanWinkle. “Many new challenges and opportunities have arisen in the past year, but by telling our collective beef industry stories and engaging with others, Colorado producers will be well-equipped to propel our industry forward in the upcoming year.”

The meeting wrapped up with several, brief award presentations. Each awardee will receive formal recognition at CCA’s 2021 Annual Convention in June. This successful event would not be possible without members, industry stakeholders, and sponsors’ involvement. In particular, thanks to ANB Bank, Bank of Colorado, Colorado Beef Council, Colorado Serum Company, Corteva Agriscience, Five Rivers Cattle Feeding, Harsh International, Merck Animal Health, Rocky Mountain Financial Group, and Tri-State Generation and Transmission Association. CCA thanks all those who tuned into the event to engage in the grassroots policy process that is so important to ensuring agriculture’s success in Colorado.

Congratulations to CCA’s Award Winners
Outstanding Seedstock Producer of the Year
The 2020 Outstanding Seedstock Producer of the Year is Jeff Meyers and Erika Murphy of Coyote Creek Angus, Hayden, CO. Coyote Creek Angus is a registered Angus herd that specializes in high-performance, high-elevation Angus genetics. Coyote Creek Angus seeks to preserve the heritage of its Colorado mountain ranch location and their seedstock is productively used at high altitude mountain ranches across the West. 

Brand Inspector of the Year
The 2020 Brand Inspector of the Year award is Terry Florian of the Northeast Central District. Terry is actively involved in his local area and is always available to provide education concerning the duties of brand inspectors and sheriff deputies to all. 

Top Individual Membership Recruiter 
Membership is our lifeblood.  We thank everyone that is a CCA member, as well as those that help recruit on our behalf. The winner of the 2020 Individual Membership Recruiter Contest and the wonderful S01 Prifert Rancher chute is Janie VanWinkle who recruited 12 members. 

Affiliate Rate-of-Growth 
CCA’s Rate-of-Growth winner is given to the affiliate with the highest rate of growth averaged based on the size of affiliate, retention of members, and new members recruited.The Affiliate with the highest rate of growth for 2020 is Mancos Cattlemen’s Association.

 Colorado Cattlemen’s Association’s (CCA) is the state’s premier cattlemen’s association serving as the principal voice and advocate for Colorado beef production. CCA accomplishes this through its vision of “advancing the legacy” of beef production for its members by ensuring a dynamic and profitable industry that provides growth and opportunity for future generations.

Colorado Cattlemen's Association | 8833 Ralston Road, Arvada, CO 80002 | 303-431-6422

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